Table of Contents

Mobile App Marketing : 7 Best Viral Acquisition Strategies

Mobile App Marketing 7 Best Viral Acquisition Strategies

There are over 19 very valuable Mobile App acquisition strategies that you can use effectively today.

By now, you probably have reviewed some of them including Paid advertising and App Store Optimization.

But you also know for sure that Viral strategies are extremely powerful and if you do not know where to start here are my 7 Best Viral Acquisition Strategies for you to use:

 

1.Apply to Mobile App Awards

Why participate in Mobile App Awards?

One study by the British Quality Foundation found that companies winning awards experienced up to a 39% increase in sales compared to companies that didn’t win.

Receiving an Editors’ Choice badge directly affects the number of times an app is downloaded.

A survey from Sensor Tower, shows that receiving a badge from Google Play Editorial team can increase weekly downloads from 4 to an enormous 24,000.

How to participate in Mobile App Awards?

Most awards are “pay to play” and can cost you up to $2000 to enter in some cases.

For this reason, it is important that you review in details what each contest has to offer so that you maximize your reach.

In most cases these are the various benefits of winning an award :

  • Introductions to investors.
  • Market and industry connections.
  • Feedback about your app from veteran industry professionals.
  • Flat monetary rewards.
  • Market exposure via press releases, articles and reviews.
  • Top app award badges to display next to your app in app stores.

Winning an important award is news-worthy, so just about every mobile app award program could pay for itself many times over.

What are the Mobile App Awards?

You can check out an updated list of App Awards here

Both Google Play and Apple Stores also host awards every year.

Nonetheless, it is not possible to summit your app for nomination as this is done internally by the Editorial teams.

2.Pitch to Apple’s editorial team to be featured in the App Store

Whereas the Google Play editorial team decides on its own what app will receive the Editors’ choice Badge, the Apple Store accepts pitch emails to a formalized messaging system at AppStore.com/Promote, which is accessible through your Apple ID.

3.Offer a referral bonus

Offering your users a bonus or benefit when they promote your app online is a surefire way to get them to spread the word.

Everybody will remember how by using this method (originally invented by Paypal), Dropbox went from 100,000 registered users in 2008 to a 4,000,000 registered within a 15 month period.

In doing so Dropbox was also able to reduce their advertising spend and ended up reducing their cost per customer (CPC) from an average of $400 down to $99.

Create in-app messages and push notifications to remind the users of the program is one way to do it.

Another one is to add sharing buttons so they can easily refer the app to their friends on social, email, SMS, and chat.

Pro tip : Users are not out there to refer your app just because you give them an incentive.

It is helpful if you reward them and their referred friend.

This is called a two-sided incentive and helps you build a relationship with both, the current as well as the new user.

It proves to be an effective technique as you help your existing user help someone else.

4.Reach Out to Bloggers and Influencers

This is another way to great reviews and increase your reach.

To make this exercise scalable though, and to identify them at scale, you may want to use an outreach tool such as SEMrush.

There is also a specific technique to do outreach which you may review in details in my Off-Page SEO Made simple : the 2020 Guide article.

Don’t be afraid about approaching prominent bloggers and asking them to review your product.

Plenty of tech enthusiasts would love the opportunity to review an advance copy of your latest app.

5.Encourage User Reviews and Ratings

Why are Reviews and ratings extremely powerful

In the case of the Apple Store, they are the only factors considered by the ranking algorithms. (at equivalent search relevance/keyword match of course).
 
It somehow makes sense since, by default, The best-ranked apps are considered more stable, bug-free and offer a better user experience by the users themselves.
 
The Google Play Store algorithm is a little more sophisticated.
 
It can understand frequent keywords from user reviews as relevant to your app and adjust your app ranking.
 
Secondly, ratings have a major impact on the download rates.
 

In Fact, according to a Apptentive’s 2020 Mobile App Engagement Benchmark Report , a jump from a 3-star rating to a 4-star rating can increase your download rate by 89%

How to get reviews and ratings in 4 easy steps

1.Simplify the Review and Rating process

Why Simplify?

The simpler the process,  the more likely people will make review voluntarily.

In 2018, Apple simplified their rating systems and saw an increase of 158% in rating s between 2018 and 2019.

On the other hand, Android, with a more complicated process only saw an increase of 44%

How to Simplify the App review process?

One way to do this is to install an App review plugin in your App.

These plug-ins prompt users of an app to leave a review.

They make the process very easy which increases the number of reviews and ratings.

They are automated and can be triggered based on a variety of criteria such as time spent on the App, how long the App has been installed etc…

Some of the most popular raters are AppiRater and iRate

Google play and the App Store offer their own Ratings and Reviews prompts systems.

They are designed to be non-intrusive and consistent.

Google allows for unlimited review and rating request whereas the Apple Stores allows for 3 per 365 day period.

Pro Tips :
Do not ask for a review immediately after downloading as it may interrupt the user while discovering the app. This is irritating and the user may refrain from reviewing your app.

Ask for a rating only after the user has demonstrated engagement with your app.

Don’t be a pest. Repeated rating prompts can be irritating, and may even negatively influence the user’s opinion of your app.

Allow at least a week or two between rating requests and only prompt again after the user has demonstrated additional engagement with your app.

2.Mobile App Push Notifications

This is a great way to create a dynamic and engaging experience with your user to encourage them to write a review.

3.Ads campaigns and the App Store Optimization

By nature, Ads and ASO will increase the volume of downloads by increasing your App visibility and reach

4.In-app Incentives

You can provide your user with attractive rewards for reviewing your app like some Gaming app reward with credits when users watch a video.

It can be a discount coupon for a paid extension of your app or another promotion of some kind.

Make sure you check the regulations depending on where you distribute your App as some countries may show some restrictions.

6.Responding to Reviews

Addressing feedback quickly and openly can help you create a better user experience and improve your app’s rating.

Consider promptly replying to new and updated reviews following a major release of your app so that you can have a dialogue with users when they’re most interested in sharing feedback.

In Google play Console and App Store Connect, you can set up email alerts to notify you when a user edits a review to which you’ve previously replied to assess impact of your efforts.

Your response should concise and clearly acknowledge your customer’s feedback, confirming that you are working on the issue.

Keep your tone friendly and on brand and answer respectfully.

Do not include personal information or any sales pitch, this is not the time.

Whenever possible, personalize your answer rather than using generic responses for similar reviews.

If this is not possible, start by answering the reviews with the lowest star ratings or those mentioning technical issues with the current version of your app.

When you release an app update that fixes issues mentioned in older reviews, include this information in your release notes and consider replying to relevant reviews to tell these users about the fix.

7.Using Customer Ratings and Reviews

Using Customer Ratings and Reviews in your Marketing Material is a great way to add credibility to your Advertising.

Just make sure that your customers granted you permission to use them prior to using them.

Related Articles

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Table of Contents

Related Articles

Do you want more online revenue?

Just enter your email below to subscribe to my newsletter and GROW YOUR REVENUE

Terms
Marketing Permissions

Please confirm you would like to hear from Gilles Argivier LLC by:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

About Gilles Argivier

picture of Gilles Argivier standing with crossed arms

He is an International marketing expert and visionary entrepreneur.

For over 20 years, he has been entrusted by world class organizations as a driver of top and bottom line growth through transformational business development, brand’s sustainable strategy, product innovation and powerful online customer centric experiences

He owns and operates his marketing consultancy firm out of the US.

Main Articles

Do you want more online revenue?

Just enter your email below to subscribe to my newsletter and GROW YOUR REVENUE

Terms
Marketing Permissions

Please confirm you would like to hear from Gilles Argivier LLC by:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

grow your
online
revenue

Subscribe Now to get our latest Tips and Advice to Grow your Online Revenue