CMO  ·  Chief Growth Officer  ·  Growth & Transformation Executive

Estimated $500M+ Revenue Impact.
25+ Years. 7 Industries.
30+ Countries.

French-American CMO and Chief Growth Officer with a track record of aligning growth, GTM, marketing and commercial systems to measurable enterprise value across PE-backed, growth-stage and global businesses.

60% CPL Reduction
83% Install Base Growth
$500M+ Estimated Revenue Impact
5× ROAS Achieved
$200M P&L Responsibility
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Gilles Argivier CMO
Companies I've Worked With
Helen of Troy
Welbilt
Progressive Leasing
Conair
BISK
New Reach Education
Stanley Black and Decker
La Mesa RecVan
Helen of Troy
Welbilt
Progressive Leasing
Conair
BISK
New Reach Education
Stanley Black and Decker
La Mesa RecVan
How I Think About Growth

The visible problem is not always the governing constraint.

More leads, more media, more technology and more activity do not automatically create growth. Performance often depends on the system connecting customer value, economics, decisions, handoffs and execution.

That perspective informs my work on decision systems: the signals, assumptions, authority and operating rhythms that shape organizational choices. I explore how these conditions can be examined and improved in Decisions by Design, with a free Reader Toolkit to apply the ideas to one live decision.

Explore Decision Systems → Explore Decisions by Design →
What leaders say
"A high-energy professional — outstanding speaker with strong creative and analytical skills."
Leah Bailey
Leah Bailey
President of Beauty — Helen of Troy
"Research-driven strategist who thinks before executing — smart, capable leader who drives strategic initiatives."
Bob Hund
Bob Hund
President — Welbilt
"Highly effective mentor who elevates teams and delivers transformational growth."
Curtis Weeks
Curtis Weeks
CEO — New Reach Education
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Gilles Argivier | CMO & Chief Growth Officer

Growth · GTM · Transformation

Building the Commercial Systems That Turn Strategy Into Measurable Growth.

CMO and Chief Growth Officer leadership for businesses navigating growth, transformation and the next stage of scale.

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Gilles Argivier | CMO & Chief Growth Officer