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How to Set Up a SEO Content Strategy

So, let me try to help here.
- Why SEO and Content Marketing are being confused
- How SEO and Content Marketing depend on each other
- How to Set up a SEO Content Strategy that will boost your Return On Investment (ROI).
Why are SEO and Content Marketing being confused?
Let’s have a look at how SEO and Content Marketing are defined

What is SEO?
3 main categories exist in SEO : On-Page SEO, Technical SEO and Off-Page SEO
What is Content Marketing?
This is the content that can be created by Content Marketing

By looking quickly at these definitions of SEO focusing on increasing visibility of a site and of Content Marketing creating content it is easy to understand how they can be confused.
But let’s dig a little deeper and see how they actually complement each other.
How SEO and Content Marketing complement each other
These are the reasons why SEO and Content Marketing complement each other:
- Overall SEO is more on the technical and Content Marketing more holistic.
- Content Marketing relies on SEO to inform of a need of an audience for content to be created.
- SEO sets up the rules for Content Marketing to follow so that the content is found by search engines to be a match for the audience need.
- SEO does not exist without keywords. Content marketing means using keywords.
- There is no SEO without content, since SEO is about helping search engines to identify content relevant to a search.
- SEO and more specifically Off-page depends on backlinks which will not exist if there is no valuable content to link back to from other sites. Content marketing creates this valuable content
- By creating, sitemaps for navigation, robot.txt for search engines crawling and meta tags for indexing , SEO creates great user experience and slow the content to be found.
How to set up a SEO Content Strategy that will boost your Return On Investment (ROI)
Define your Area of Expertise or Know-How
This is a very important question you have to ask yourself and the first step of an SEO content strategy.
Could it be something that your beauty product audience could benefit from learning?
Now, let’s discuss the next step.
Identify your audience
- Examine your existing customer base and identify what they have in common that make them using your product or services.
- Check out your competition and see who they tailor to but also who they do not, as it can present an audience opportunity.
- If you have a website, use Google Analytics to identify some key information like demographics, behavior or geographical data as well as the type of content that is being consumed already.
- Conduct surveys online.
There are many tools you can use for this : Check out my tool box section for a complete list
Run a keyword research
If you want to know in details how to run them, check out this video
Now you have your list of keywords you can go to the following step
Optimize
- The Topics ans sub topics that your audience wants information on.
- Your audience intent, usually defined by How, What and Why.
- The specific questions that needs to be answered.
You can now use these keywords to develop the relevant content that your audience wants to see and provide the desired answers in the proper format.
You an also apply in the creation of your content the Technical and on-SEO principles that will help search engines identify your content, like for example :
- Keywords in URL structure
- Keywords in H1 and H2 Tags
- Keywords in Images
- Snippet optimization
For more information, check out this article : SEO Made simple, the 2020 Guide
Build Your Content on Your Own Website
- The content you post can not disappear unlike other platforms that can decide to shut down and take your content down with them.
- There are no restrictions about the format, size or post frequency of your content, unlike social media platforms that can implement restrictions on these.
- The audience you develop on your website is yours alone.
Therefore your brand is front and center whereas other platforms use your content to attract audiences to their brands. - Your website is the corner stone of your Online authority, without it you will not be recognized by Google as an expert on any subject and will not appear on Search Engines Page results which are so valuable and a great opportunity to gather Free organic traffic.
- Finally, Without a high Domain Authority your Paid advertising cost will be higher if you decide to advertise online through search engines either for Paid Search or Paid Display.
And that’s how you set up a SEO Content Strategy that will boost your ROI.
Conclusion : SEO is All about Content Marketing
By combining SEO and Content marketing, your marketing campaigns will demonstrate great ROI.
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About Gilles Argivier

He is an International marketing expert and visionary entrepreneur.
For over 20 years, he has been entrusted by world class organizations as a driver of top and bottom line growth through transformational business development, brand’s sustainable strategy, product innovation and powerful online customer centric experiences
He owns and operates his marketing consultancy firm out of the US.
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