2.Mobile App Push Notifications

According to Localytics, the benefits of Mobile App Push Notifications are :

• Increase user engagement with your app by up to 88%.
• 65% of users with push notification enabled return to your app within 60 days. Only 19% of users who don’t do.
• 50% of users opt in to push notifications, and say they find them useful.

During the activation phase, the majority of these notifications are used within the App and are called In-App Notifications

3.In-App Notifications

In-App Notifications are a form of push notification but within the app and when the app is active.

They also help engage your users by sending them targeted, contextual messages that encourage them to use key app features.

What are the benefits of using in-app Notification?

4X increase in conversion

This applies to in-app messages that appear in response to a user action.

27% increase in app launches

This means your users are more likely to open your app again if you’re communicating through in-app.

Improved mobile UX

For actions like social sharing or entering information, an in-app message lets users accomplish something, and get right back to what they were doing.

Customization

These messages can be customized in many ways from the visual, its size or the number of action buttons you want to include.

Targeting

Messages can also be targeted at certain audiences based on their behavior, language, or engagement level.

For this, contextual triggers are used so that messages only appear when triggered by certain events, ensuring that the messages stay relevant and contextual for your users.