My career began in Europe with Conair's EMEA division,
building brands and commercial programs across international
markets. Since then, I've led growth, marketing, GTM and
transformation across seven industries and more than
30 countries.
Across my career, I estimate $500M+ in aggregate revenue impact,
combining reported commercial results with modeled program
potential. At Welbilt, I worked on the McDonald's BIC program;
a model using roughly 8,000 U.S. purchasing locations and
assumed equipment pricing suggested approximately $280M in
potential equipment revenue, not verified booked sales.
At Progressive Leasing, the install base grew 83% in 10 months.
At Destify, commercial optimization increased profit by 6%
and reduced deal-closing time by 35%.
Across these different businesses, the work has extended
beyond the marketing function: diagnosing the growth
constraint, aligning commercial teams, improving customer
economics, building organizational capability, and connecting
investment to measurable business outcomes. I've held P&L
responsibility up to $200M and led cross-functional teams
across multiple regions.
Different industries create different operating conditions.
The discipline remains the same: diagnose before prescribing,
align the system, and make performance measurable.
