Fractional CMO  ·  Strategic Advisor  ·  Board Advisory

The Marketing Executive
Your Business Can't Afford to Ignore.

I drive measurable, compounding revenue growth for PE-backed and growth-stage companies — without the full-time CMO overhead. 25 years. 7 industries. 30 countries. $280M revenue impact.

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What I Do

Senior Marketing Leadership,
Built Around Your Goals.

Fractional CMO

Embedded senior marketing leadership — strategy, team management, and execution ownership — at a fraction of the full-time cost. I step in as your CMO, build the function, and drive measurable growth from day one.

Growth Advisory

Strategic counsel for CEOs and founders navigating inflection points: market expansion, brand repositioning, revenue diversification, and international scale. I challenge assumptions and build the growth roadmap your team can execute.

Board Advisory

Independent board-level perspective on marketing strategy, brand equity, and commercial performance. I bridge the gap between operational marketing reality and the strategic conversations boards need to have to protect and grow enterprise value.

Who I Work With

Built for Companies at the
Inflection Point.

PE-Backed Portfolio Companies

Sponsors and operating partners who need a seasoned CMO voice driving commercial strategy — without the 12-month search timeline or $500k+ comp package.

Series B–D Growth-Stage Companies

Founders who've outgrown scrappy marketing but aren't ready to hire a full-time CMO. You need leadership that scales with you — a strategic partner who's done it before.

Global Consumer & B2B Brands

Established companies navigating rebrands, market pivots, or international expansion who need cross-cultural fluency and cross-industry pattern recognition.

$20M–$500M Revenue Companies

Organizations with real revenue and real stakes. You need senior marketing leadership that's commercially accountable — not a consultant who disappears after the deck.

How We Engage

Three Ways to Work Together.

Advisory

Advisory Retainer

Starting at $8,000 / month

  • Monthly strategy sessions with CEO or leadership team
  • Board meeting preparation & executive narrative
  • Marketing audit & prioritization framework
  • On-call access for critical decisions
  • Annual brand & positioning review
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Most Engaged
Fractional CMO

Fractional CMO

Starting at $18,000 / month

  • Embedded leadership: 2–3 days/week on-site or remote
  • Full marketing function ownership & team management
  • Revenue & pipeline accountability with KPI dashboards
  • Hiring, vendor management & agency oversight
  • Direct board & investor reporting
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Project

Project-Based

Starting at $25,000 / project

  • Go-to-market strategy & launch playbook
  • Brand positioning & messaging architecture
  • Marketing function audit & transformation roadmap
  • International market entry strategy
  • Campaign concepting & agency briefing
Discuss a Project

All engagements are structured around your business outcomes — not billable hours. Let's talk about what fits your stage and goals.

Why Gilles

Proof Points, Not Promises.

$280MRevenue Impact
25Years Experience
7Industries
30Countries

What Makes This Different

  • French-American cross-cultural fluency. Built and led marketing across North America, Europe, Asia-Pacific, and LATAM — I don't need a briefing on how markets differ, I've lived it.
  • Revenue accountability, not just brand awareness. Every engagement is structured around commercial outcomes: pipeline, revenue, retention, and enterprise value. Marketing that can't prove its worth is marketing I won't recommend.
  • Pattern recognition across 7 industries. From luxury consumer to B2B SaaS to industrial services — I bring cross-sector insight that in-house teams rarely have. The breakthrough idea often lives in an adjacent industry.
  • Operator, not just advisor. I don't just recommend strategies — I build the teams, manage the agencies, own the budget, and stand behind the numbers. When you hire me, the work gets done.

Ready to accelerate growth?

Let's build your revenue engine.

A 30-minute call is all it takes to know if this is the right fit. No pitch deck. No obligation. Just a direct conversation about what your business needs to grow.

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Advisory - Gilles Argivier | CMO · Chief Growth Officer

Advisory